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Our Chief Executive Officer, Wynand Kruger, leads our company. Wynand has considerable project management experience delivering complex IT projects. His experience includes leading a team of 37 developers to develop and implement an onboard Point of Sales Software system for British Airways. And he brings this invaluable experience to the team.
Our team has a unique combination of software and financial planning experience and understand the unique requirements of the industry in which they operate. We are confident we have the right team to rapidly grow our market share.
There are thousands of financial planners operating in Australia and, practice management software, is a crucial part of running a successful practice. Our software is targeted at successful firms who require first rate technology to grow and thrive in a changing environment.
Increased regulation will require firms to re-evaluate their existing technology and look to new providers. It is widely reported that financial planning firms are generally disgruntled with their existing software providers. With a large number of financial institutions exiting the sector, the market is becoming more fragmented and ripe for technological disruption.